Beats Music Streaming Service On Its Way To iOS

Did someone ask for another music streaming services? No? Well if you did, you now have yet another option thanks to the upcoming Beats Music music streaming service, which is expected to launch in the next few months.

The service is reportedly in development for desktop as well as iOS and Android, and it will focus “really heavily” on playlists. Here’s company president Luke Wood’s comment to TNW:

“We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile,” he added… “You need to start with a great editorial team that has a point of view, but we want to have a situation where we can really scale to the depth of your appetite,” he said. “If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine.”

It’s still unclear as to what business model Beats Music will follow, whether it will be a free app like iTunes Radio and Songza, or whether you’ll have to pay a premium fee. Either way, it’s going to take a lot of impressing to sway users away from all the other music streaming apps out there right now.

Toby is a writer of word and a lover of Apple, hip-hop, life, and technology.