AT&T makes throttling official policy for legacy unlimited data plans


Hey, are you sticking with AT&T because you’re grandfathered into an unlimited data plan? Well, we have good news and bad news. The bad news is that AT&T is going to start throttling your data speeds if you go over 3 GB in one billing cycle. The good news is that you now have NO REASON AT ALL to stay with such a shitty telephone company.


You’ll receive a text message when your usage approaches 3GB in one billing cycle. Each time you use 3GB or more in a billing cycle, your data speeds will be reduced for the rest of that billing cycle and then go back to normal. The next time you exceed that usage level, your speeds will be reduced without another text message reminder. If you have a 4G LTE smartphone and still have an unlimited data plan, the same process applies at 5GB of data usage, instead of 3GB. You’ll still be able to use as much data as you want. That won’t change. Only your data throughput speed will change if you use 3GB or more in one billing cycle on a 3G or 4G smartphone or 5GB or more on a 4G LTE smartphone.

Unless your business is named “Enron,” you won’t find any less consumer-friendly companies than telecoms. They view themselves as indispensable, and they view their customers as a gigantic burden. They also love to shovel the horseshit about the top five percent of data users being oh-so-harmful. Hey, idiots! They are your customers too. In fact, they are probably your most technically adept users. When you treat them like thieves for long enough, they’ll stop putting up with your nonsense, and quit giving you any money.

The solution to “Wah wah our networks are shitty and overworked” isn’t to throttle usage. Mobile data usage is a train that left the station in 2007 with the launch of a smartphone people actually cared about. What they need to do is make infrastructure that doesn’t suck, but that costs money. They don’t like that. So for now, they will metaphorically drunkenly beat their paying customers while asking them why they make daddy hit them.

Source: AT&T
Image Source: Instant Vantage

Grant is a writer from Delaware. In his spare time, Grant maintains a personal blog, hosts The Weekly Roar, hosts Quadcast, and writes for video games.