Apple is all aboot the leading edge says a new survey from Ipsos Reid. As one part of its Ipsos Influence Index Study, the company surveyed Canadians about six factors of brands, and Leading Edge is the first part they’ve let the public see. Unfortunately for RIM, fellow Canadians, they are nowhere to be seen on the top ten of the brands that Canadians believe have a “Leading Edge.”
- Cirque du Soleil
- President’s Choice
- Tim Hortons
[quote]Being seen as “Leading Edge” is one of six overall factors that comprise brand influence, with “Trustworthiness”, “Relevance”, “Presence”, “Corporate Citizenship” and “Engagement” each factoring in. Canada’s top brands for each element, as well as the highly-anticipated ranking of Canada’s 100 most influential brands, will be unveiled on January 24th as a part of Ipsos Reid’s Advertising Week 2012 presentation at the TIFF Bell Lightbox.[/quote]
More interesting, two of Google’s brands, Google and YouTube, made it in the top ten. Heck, Microsoft and Sony made it on the list. It’s actually kind of sad to see how far RIM has fallen in the past few years. Apple led the charge for real smartphones, and RIM just couldn’t (or wouldn’t) keep up. In all honesty, the lack of leadership and the proliferation of the finger-in-ear “Lalalala people want keyboards on their phones” philosophy has a lot to do with its inglorious fall to earth.