Apple teaming up with the cute Beatle for a free streaming concert


Hey Beatlemaniacs! The “Sir” Beatle and Apple are teaming up to stream a live performance directly to iTunes and Apple TV.

To celebrate the release of Paul McCartney’s latest album — available now — we’re streaming his exclusive performance at Capitol Studios on February 9 at 7 p.m. (PST). Watch the concert on iTunes on your computer, or stream it on your TV using your Apple TV — just choose iTunes Live from the Internet menu.

Considering all of the tension between the two Apples, Paul sure does like to pimp his new work through Apple Inc.’s marketing channels. It’s an interesting way of promoting your album, but sadly, only a member of the most successful band of all time gets to take advantage. Think of a world where buying an album on iTunes was your ticket to see a band streaming live. It would make music less of a commodity and more of an event. We’re hoping that Apple does more events like this in the future with lesser known artists.

Are you planning on attending virtually? What if you had to buy the album first? Would you put up the $10 USD album cost to see the walrus live on the Internet? We’re curious if eConcerts could work, and if Apple would be willing to do them. Sound off in the comment section and hit us up on Twitter. Our handle is @macgasm. We want to hear what you think, so don’t hesitate.

Hat tip to MacRumors
Image Credit: Mike Krzeszak

Grant is a writer from Delaware. In his spare time, Grant maintains a personal blog, hosts The Weekly Roar, hosts Quadcast, and writes for video games.