Apple succeeds in hostile takeover of

Going against their usual MO, Apple has opted to avoid paying a bunch of money for a domain they already own a trade mark for.

Typically, Apple has no problem laying down a bunch of money to recover a domain as has been the case with domains like and However, this time around, the target was, and Apple opted to use the Uniform Dispute Resolution Policy.

This policy allows trademark owners to recover domains matching said mark if the respondent has no “legitimate interest” in the domain name.

Using this, Apple requested that the domain be transferred to them, which likely cost them a few thousand dollars in legal paper work filing fees. This sounds super scary on paper, but since I’m super sick of seeing squatted domains every day, I sort of agree with this policy.

Source: TUAW

Josh is the Social Media Director and Sr. Systems Engineer for a startup toy company. He is freakishly into just about anything tech related. When he's not writing, he can be found inventing products at Quirky, or doing 3D renders… Full Bio