Apple spends big on Google Adwords in 2011

Google’s 2011 revenues not only reveals that Google made 96 percent of all of its money from Google Adwords (the total is $37.9 billion, of which $36.38 billon came from advertising), but it also sheds some light on which companies are spending large on Google’s Adwords platform. Apple Inc. spent $17.9 million dollars on Google Adwords in 2011. Not the biggest spender, but Apple does come in fourth place in the Computers & Consumer Electronics category, behind HP ($33.3 million), Dell ($26.3 million), and Best Buy ($23.7 million).

The top two spenders on the list? Amazon at a whopping $55.2 million, and Lowe’s (yeah, the hardware store) at $59.1 million. There’s a nice infographic put together on the WordStream website. We recommend heading over there and checking it out in its entirety.

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio