Last month we reported that Apple was rumored to have purchased Anobit, an Israeli company that makes high-performance controllers used to optimize the memory capabilities inside products such as the iPhone and iPad, for a cool $500 million dollars. Anobit has developed a technology called Memory Signal Processing (MSP), which increases stability and performance of less expensive types of flash memory.
Bloomberg is reporting that Apple has confirmed that they have, in fact, purchased Anobit Technologies LTD.:
Steve Dowling, a spokesman for Cupertino, California-based Apple, said today that the purchase had been made, while declining to elaborate. The statement confirmed a December report from in the Israeli newspaper Cacalist. “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans,” Dowling said in a telephone interview.
Looks like Apple’s continuing to make strides in securing key components for its devices by purchasing key players to design their components internally. Back in April of 2010, Apple purchased Intrinsity, a privately owned ARM chip design firm. What’s hilarious is that Steve Dowling passed along the exact same boilerplate response at that time:
Apple spokesman Steve Dowling indirectly confirmed the purchase, stating that the the hardware maker “buys smaller technology companies from time to time.” However, he added that Apple does not reveal “purpose or plans” with any acquisition.
Apple also purchased P.A. Semi for $278 million back in 2008. Apple continues to purchase companies that will help them secure it place in the market, and more importantly, design its chips and products internally.