Apple has purchased Siri, a dedicated search application for the iPhone, and this could mean that Apple is lining up to take on Google directly.
If you’re not familiar with Siri, the developers describe it thusly:
Today, Siri can help you find and plan things to do. You can ask Siri to find a romantic place for dinner, tell you what’s playing at a local jazz club or get tickets to a movie for Saturday night
This is another example of Apple buying technology instead of creating it in house. To me, this makes a lot of sense. Instead of reinventing the wheel, they’re dropping a tiny portion of their huge bankroll on technology that could help them compete in this arms race that is brewing between Apple and Google.
I’m very interested in seeing where this goes, and we’ll be covering this as more information becomes available. What do you think? Comment on this post or hit me up on Twitter.