Apple’s Magic Mouse apparently has a new lease on life, though we’re not so sure whether the device was in danger in the first place. According to Cult of Mac last night, the current-generation bluetooth mouse from Apple was on the chopping block:
[quote]We’ve gotten word from a previously reliable source that Apple is discontinuing the Magic Mouse in favor of the Magic Trackpad. Our retail source has informed us that Magic Mouse inventory is not being replenished for Apple stores, and that Apple is finally phasing out the Magic Mouse.[/quote]
(“Finally” phasing out the Magic Mouse? That was a thing?)
Lo and behold, the Magic Mouse is not actually persona non-grata. Cult of Mac went on to follow up, saying:
[quote]Our source in Apple inventory has followed up with us, and it appears that Apple has instead discontinued the Magic Mouse’s old part number in favor for a new one.[/quote]
While expressing great relief that the rumor was just an exaggeration, Cult of Mac conveniently forgot to mention that there were no credible voices other than their own “previously reliable” source to corroborate the rumor.
The Magic Mouse is Apple’s current-generation wireless mouse device. It boasts a sleek, buttonless profile and allows users to perform gestures on its surface in the same way one would on a trackpad or iOS device. It sits next to the Magic Trackpad in the product line and costs $69.
Those looking to pick up a Magic Mouse can still find them in all the old, familiar places… even if nonplussed about the new product number. As for Cult of Mac, I’m reminded of Listerine’s marketing team who, in the 1920s, invented halitosis and then went on to promote Listerine as its cure.