Info about the iPhone itself
- The iPhone is now in 80 countries.
- 17 million iPhones sold.
- Including iPod Touch, over 30 million iPhone OS units sold. (iPod touch not as popular as iPhone 13.7m).
- 800,000 downloads of SDK since last march.
- 50,000 individuals & companies joined iPhone Dev program.
- 30,000 (60%) hadn’t developed for mobile platform prior to that.
- Over 25,000 apps in the App Store today (03/17/2009).
Curiousity over submission process….
Scott Forestall, being the iPhone head, is the one who shows the preview of the iPhone.
- Major update to OS with over 1000 APIs with iPhone OS 3.0. The same 30% fees still apply.
- Developers are asking for subscriptions, additional levels of charging, and new content for apps.
- Difficult to sell one application per book.
- Today they’re supporting all of these business models.
Demo of purchasing new content from within an app
- Can purchase a game with 10 levels, when done, another 10 levels.
- Another example, city guides. One ‘generic’ app, and separate ‘city packs’.
- It’s all tied into the iTunes store, so you stay within the app, and have to authenticate with your iTunes password.
- Developers pick the price of in
- app content. Same 70/30 ratio.
- Free apps cannot charge for content. Free Apps are just that, free.
Peer to Peer connectivity
Example: Kids want to play games back and forth.
- iPhone 3.0 has standard framework for finding other devices in the same area, no wifi needed.
- Automatic discovery over bluetooth No pairing needed.
- powered for everything. (this is going to be huge). Think printing.
- Accessory support is next level.
- iPhone OS 3.0 can talk directly to an accessory.
- iPhone can control speaker’s EQ, for example.
- FM Transmitters – FM Signal can be controlled from the iPhone’s display.
- Enabling some over bluetooth using ‘standard built-in protocols’ or developers can create custom protocols
- Taking maps application and making it a PUBLIC API, so devs can embed maps in their apps.
- Pinch zoom, satellite view, hybrid, standard, custom notes, and Tri<-angulation from both Wifi and Cell networks.
- Even reverse geo
- coding. This enabled Core Location as the basis for turn by turn navigation apps.
- The catch with ‘maps, is that you have to bring your own’. Due to licensing, Apple’s maps can’t be used within applications.
- late on this one… duh….
- Within two months of launching, over 1000 apps, and 100000 downloaded.
- Re-architect server for push notifications, they have been working on this the past six months.
- Background processes not good for customers, battery life and the like, don’t allow the Phone to sleep.
- Apple has tested background applications on Blackberry, Windows Mobile, and other platforms and found that battery life was drained by 80% or more.’
- When using iPhone Push notification, standby time only dropped by 23% when testing an IM application.
Apple has been working with 3rd party developers to test this. Most likely AOL, Yahoo, and Google.
- 3rd Party Server pushes notifications through to apple and the user’s iPhone. Sounds and text alerts are all they can push. It scales. (I see a market for a 3rd party to run an iPhone push notification service ).
- Push notification is a ‘unified, generic service for all developers.’ It Maintains battery life, performance and optimized for mobile networks.
- They are working on getting push notifications for all 80 countries.
- Proximity sensors
- iPod Library access.
- Streaming Audio over HTTP, even through firewalls.
- Data detectors, built in VoIP APIs.
Developers working on push notifications
(good choice). (Seth Sternberg)
- 35 million people sending 5 billion IMs per month.
- Moving natively to the iPhone (this is huge).
- Supports AIM, MSN, and a new network
- Push was the last thing they needed to build a truly great experience’.
- 10 games on the App store
- The Sims 3.0 Demo. Walking around the house, customizing the house. New Feature available, able to purchase right in the app, without leaving.
- Going to media center and play music right from user’s iPod Library.
- 5 apps in the store. Enhancing some of the apps with the new iPhone SDK
- Product shortage, alert, open
- Without leaving the app, user can email customer to warn about stock.
- Instant alerts
- Custom sound played with sport scores
- Streaming video within App
- Uses new media player to allow more customized streaming based on network.
- Over 50 million alerts per month, major reason why push was redesigned.
- Simplifying Diabetes management
- Check blood sugar, reader can transmit to iPhone using bluetooth or Dock Connector.
- Add notes, record readings and help plan meals.
- Displays Data on content footer, calculate insulin and glucose content.
- Can communicate with greater diabetes community, alert friends and family of current health.
- Can list data and turn the iPhone or iPod touch to an interactive graph.
- iFund company, exclusively does iPhone Games
- New types of Social Play for games
- Push notification for a ‘play date’ with someone else’s dog.
- first social pet game with a social network
- Users can buy toys, in game, for their pets to play with.
- New Toy packs cost $0.99.
- First person shooter.
- Shake to jump.
- Can send notification to a friend to jump into the game.
- buy new weapons, in game.
- Looks a lot like Quake 2.
(Dr. Ge Wang) (Ocarina iPhone Music App Creators)
- Leaf Trombone
- Invites users to Learn wacky new instruments and participate in massive online social music learning
- Lets users play music with a Guitar Hero like user interface, and can even play duets.
More SDK Information
New Features for Customers (Over 100 according to Apple)
Copy & Paste
(Finally, people can stop complaining)
- Double tap a word to present a ‘cut, copy, paste’ popup dialog box.
- Two icons appear for customizing selection. Double tap an empty space to bring up a bubble, and paste.
- Works across ALL applications (read a new API).
- Can also copy web content.
- Shake to bring up a dialog with ‘Undo/ Cancel’ options.
- Note: opened SMS App (camera icon in the lower left)
- Will paste with formatting preserved.
- Action button in Photos.app allows users to tap multiple photos to select and paste into a message (good for mobile blogging).
- Cocoa Touch supports these photos natively, allowing developers to create better applications.
- All Applications can now have Landscape Keyboard, like Safari has.
- Mail.app, notes.app now have landscape mode.
- Forward and delete individual messages
- MMS Support
- Send and Receive file, contact cards, audio files, and locations.
- can record voice memos, lectures, can use built
- in microphone
- Supports external microphone (since iPhone OS 3.0 can talk to accessories directly)
- Edit, Trim and share memos over messages.app or Mail.app
- Two calendar types
- Calendar Subscriptions
- Uses .ics format to subscribe to different calendars (no talk about syncing multiple calendars)
- More Details about stocks available
- Adding search to address book.app
- Searching being added to all ‘Key’ applications.
- Mail (Will continue search on server if desired
- Address Book
- Notes (Entire body or just title search)
- Spotlight comes to iPhone OS 3.0 (Search Entire Phone)
- Flick to the left from the home screen to bring up Spotlight User Interface
- Searches across all supported apps, contacts, iPod, Mail, and Calendar.
- If you have a bunch of applications on your device, search is useful.
Other New Features
- Notes Syncing to both Mac and PC with iTunes
- Wi-Fi Auto login for hotspots
- SHake to Shuffle on iPhone and iPod Touch
- Stereo Bluetooth now supported (A2DP)
- Anti-phishing now in Mobile Safari
- Safari will remember logins
- Support For More languages, keyboard layouts
- Parental controls extended to Movies, TV Shows, and Apps (Ratings for Apps, allowing previously disallowed apps?)
- Subscribe to channels, share, and save favorites
- Developer Beta available Today.
- iPhone being added to 15 more countries to the 62 they already have. Now up to 77 countries.
- iPhone OS Will ship this summer (?) Free for All iPhone 3G Customers, and original iPhones can use it too.
- Not all features will be available on the Original iPhone (like Stereo Bluetooth)
- Update will cost $9.95 for iPod Touch.