WWDC 2010: iPhone 4 – All New Design

“This doesn’t look like Apple… what are these lines? They are part of the primary structural elements of the phone… this is part of brilliant engineering. It uses the band as part of the antenna system!”— Steve Jobs.

Only eight features will be covered today as we are told that there are too many features to talk through. Here are some of the main points that Jobs is drawing our attention to:

  • Stainless steel, glass on the front and back.
  • Front facing camera and LED flash
  • 9.3 mm thick—24% thinner than iPhone 3GS
  • Noise cancellation
  • microSim tray
  • 3.5 inch display
  • 326 pixels per inch resolution
  • 960 x 640 pixels (4x more)

Wow. This is the thinnest smartphone ever, with stainless steel for strength and glass for scratch resistance.

Jobs talks about the limit of the human retina at 300ppi: “People haven’t even dreamed about a display like this. But there’s more—it turns out there’s a magic number that is right around this ppi that when you hold it away from your face… all of sudden things start to look like continues curves. Like text in a fine printed book.”

Continue following Macgasm for updates throughout the keynote, and in-depth coverage after the event.

Chatty Canadian in the UK. Dancing queen in my head. Digital Communications Lecturer. Mac computer fan. Mac makeup fan. iOS developer. Popcorn eater. Was producer & host of quirky app review show Apps & Hats.