The eighth feature of the iPhone announced was iAds. We already heard about this in the iPhone Developers announcement of OS4, but Steve Jobs demoed the feature today and gave some numbers. These included the fact that $60 million in iAds were already committed for the second half of 2010, and that iAds already account for 48% of the US mobile display advertising market in 2010—before the service has even launched.
iAds boasts some interesting interactivity features allowing end users to learn more without having to leave the current application and go to some random website.
Continue following Macgasm for updates throughout the keynote, and in-depth coverage after the event.