Will.i.am Plans To Dramatically Improve Your iPhone Camera With His New Accessory

Will.i.am has a dream. A dream to transform your everyday iPhone camera into a 14 megapixel SLR camera capable of taking professional quality photos.

Will.i.am plans to accomplish this with a new accessory that clips onto the existing iPhone camera that “dramatically enhances the clarity and definition of your photographs”. According to Will.i.am: “We have our own sensor and a better flash. You dock your phone into our device and it turns you smartphone into a genius-phone. We take over the camera.”

The accessory will mark the first release in a line of products to be branded under the new i.am+ name. The products and their prices will be officially unveiled next week at a London event and are then expected to go on sale in early December.

Will.i.am said he came up with the idea for the product, that he claims turns your phone into a “genius phone”, at a 2008 photo shoot. “I was just hanging out afterwards, and one of the models took an iPhone picture, which circulated the planet before the shoot was even over,’ he says. ‘I took one of the photographer’s lenses and held it up on my [phone] and said “imagine this one day”. Then I said: “I’m going to do this”.” Uh-huh. Well I’m interested to see how this turns out…

Toby is a writer of word and a lover of Apple, hip-hop, life, and technology.