Volkswagen’s Modern Take On The Promotional Calendar Is Pretty Awesome

Promotional desk calendars have been around forever, but they’ve also become less and less useful since the beginning of the smartphone age. German auto maker Volkswagen realized this and decided to take advantage of the changing times this year by giving out a recycled cardboard iPhone stand as a promotional item instead of the typical calendar. Sure, it’s a novelty, but it holds your iPhone 5 or 5S in a comfortable angle, so it might yet find a home on your desk.

Volkswagen has also considered the environmental impact of traditional calendars and crafted this stand out of eco-friendly, 99.9% recycled cardboard, which fits with the company’s quest to become the most sustainable automaker.

Andrew is a geek, Apple enthusiast, blogger and coffee lover from Chicago.