Want to win over the hipster demographic? Make a clever commercial with Zooey Deschanel rocking her PJs, while hocking your iPhone wares and talking to Siri. No seriously, this is exactly what Sprint has done in this iPhone 4S commercial.
I mean, the first comment on the YouTube video is “Her? awkward dance at the end…adorkable! <333.” Seriously, instant hipster cred for Sprint, and I’m not going to lie, I’m okay with it.
For the record, I loved Zooey Deschanel before she was cool (Almost Famous).