With the release of version 1.2, Microsoft has added a considerable number of features to the Bing application for iOS.

What’s New in Version 1.2

Camera scanning of barcodes and cover art.

Connect with Facebook and Twitter accounts to see combined status updates.

Show results from your social network when you search. Share search results on Facebook, Twitter, and through email.

Expanded Shopping section with reviews, ratings, and prices.

Additional clips and trailers in the Movies section.

This is a pretty substantial update. I suppose the barcode scanning is useful for some, but I find the personalized search features to be pretty damn compelling. Having the ability to plug in my Facebook and Twitter accounts to Bing, and then have results from my social networks mixed in with web search results makes me very happy. Any time I can remove complexity from my life is a good thing. I’m glad to see that Microsoft is not only taking web search serious, but also the mobile experience.

Are you interested in trying out Bing for the iPhone? What do you think about Microsoft’s shot at Google? Hit me up on Twitter or comment on this post.

Article Via 9 to 5 Mac

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