Manchester City is is planning on launching an iPhone app in the New Year which is co-created by fans. It will offer exclusive content from the football club.
The app for Man City is being made by London-based agency Aqueduct, and it will feature stats, scores, commentary and videos, perfect for fans. It’s also planed that it will have features enabled so that fans can also share the information in it on Facebook and Twitter.
Ian Cafferky, Manchester City’s chief of brand and commercial officer, said:
“When designing the app we knew it not only needed to look slick and be extremely useful, but most importantly fun to use, be it down the pub with friends or in the stands with your family.
The app is only the beginning and will constantly evolve and get better with time, that’s why we created a blog for fans to leave their feedback and ideas.”
The app won’t be free, but there is currently no price confirmation.
They have been posting videos of the app’s progress so fans can see what they have designed and how it works. It seems a pretty amazing way to get folks involved, and I’m sure that it’s a great way to market an app too. They also announced in their laest blog post that fans can test the app over the holiday period, just follow the Man City blog for more details.
Article Via The Next Web