When Steve Jobs announced iAds back in April, we were suitably impressed by the interactive Nissan Leaf ad, and by the slick minigame-like Toy Story 3 ad. So it comes as no surprise that there are high expectations from advertisers and from Apple when it comes to ads on the iOS platform.

Data for July from Millennial Media Mobile Mix Report indicates that 55 percent of ads that are displayed on a mobile device are shown on an iPhone. Android made huge gains from rising from 11 percent to 19 percent, and Blackberry sits at 16 percent.

Millennial Media is an independent ad network, like AdMob or Quattro Wireless, but is one of the few remaining networks that publicly releases data on its mobile advertising. Nielsen estimates that Millennial reaches nearly 80 percent of the U.S. mobile market.

More important than market share, ad requests are experiencing growth, and that’s good for advertisers. “The fact that more devices are being launched by different handset manufacturers and the fact that developers are choosing to develop on multiple platforms, continues to show that where there is money to be made, developers will go there,” said Steve McCord, product development chief at Millennial Media. Apple’s recent shuttering of Quattro Wireless allows them to focus exclusively on new iAd format. As those iAds hit the market, hopefully those numbers will rise further.

Quote from ITProPortal.

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