Adidas backs out of iAD contract

We all expect the utmost quality on our iOS devices. While a plethora of applications on the App Store are less than stellar, we know that Apple Inc. feels the same way we do about it: Someone needs to vet the applications for quality.

So, we’re not exactly sure where to begin with news from over the weekend that Adidas has cancelled a $10M iAD contract because Steve Jobs “was being too much of a control freak.” It’s being reported that Adidas had their creative concept squashed three times before they pulled the plug.

It’s not the first time that we’re hearing that Apple’s running a tight ship with the iAd program. Back in August, The Wall Street Journal published a report that a lot of the advertisers were growing impatient with the iAd creation process. The iAD program has also had its fair share of detractors, as Yahoo’s CEO Carol Bartz has even publicly stated that the service would fall apart because of Apple’s OCD tendencies.

Frankly, we would rather have Apple vet these advertisements before they reach our phones. The last time I checked, most advertisers don’t have the slightest clue how to create ads in the digital landscape, and hopefully Apple manages to redefine the industry a little bit. I’m growing a little bit tired of having to jump through hoops to view an advertisement, not that I click on many in the first place. Rich, in app advertisements, is a good thing, and I’d like to think that these companies would like to ensure that their ads are the best they could be, instead of an attempt at hocking more crap to us that we don’t need, in a way that drives us crazy.

Call me an idealist if you want, but I’d be way more willing to check out ads if they weren’t so damn intrusive, especially if it means that developers that I love are actually getting some money out of the arrangement.

Article Via Apple Insider

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio