Given the fact that there are 6 distinct iPad models available to consumers, one would expect that the purchasing tendencies of consumers would be fairly equal across the lineup. As it turns out, the most popular iPad 2 models are both the most expensive and cheapest versions, according to research conducted by Context.
At the expensive end of the spectrum, the 64 GB 3G iPad 2 is responsible for 33 percent (1/3) of all iPad sales, whereas the cheaper 16 GB Wi-Fi model accounts for 22 percent of iPad sales. Everyone else is somewhere between those two points. Compiled, 55 percent of all iPad 2s are either the cheapest, or most expensive model.
What surprises me is that it’s the more expensive edition getting the lion’s share of sales, while the entry level iPad comes in at second place. Given my experience with iPad users, I’d say a large majority of them own the 16GB Wi-Fi edition.
What model do you have? Let us know in the comments below.
Article Via The Apple Blog
Photo Credit: inUse Consulting
Comments are closed.