Nielsen admits iPad stat error *phews*

Around the 21st of October, sites began reporting that Nielsen released an amazing survey claiming that 30% of iPad owners are not buying apps. I was pretty amazed at this statistic, because if you don’t have any apps then what you have is a beautiful paperweight. They are now saying it is actually around the 9% marker, a far, far lower number. They have amended their origional image that acompanied the findings with the following:

No longer 32% – it's now stated 9% have not downloaded apps.

When I first saw the figures, I couldn’t believe it. This is a device that plays heavily on the fact that it needs apps to actually do anything. I wondered if it was possible for an iPad owner to not purchase apps and use just what came with the device – which, yes, is possible, but way less fun. Also, when we compare it to the statistics of the numbers of apps on the App Store and number of downloads, there just had to be a mistake somewhere.

This leaves us to question what other amazing statistics are out there that are incorrect? How did this get published in the first place with such a huge error? And at what point did they realise and amend it all?

Their original article has been amended.

Article Via daringfireball

Chatty Canadian in the UK. Dancing queen in my head. Digital Communications Lecturer. Mac computer fan. Mac makeup fan. iOS developer. Popcorn eater. Was producer & host of quirky app review show Apps & Hats.