Kindle App includes Color e-books

Woke up this morning to an interesting screenshot of the Kindle app that is going to be released on the iPad as well as other computing devices.  I have to say that I was pretty impressed by the screenshots that they’ve now included on their website.  Apparently e-books will be in color. I was pretty surprised to see the images because it marks an interesting shift in perspective for Amazon. Many have speculated that Amazon wouldn’t be abandoning their e-ink technology on their devices, but these screenshots have me questioning the pundits who’ve postulated those theories.

Keep in mind that these new screenshots are for the Kindle app on computers, including the iPad, and that there’s no mention of the technology being used in an upcoming Kindle model. However, possibilities are sure intriguing, and if Amazon decides that they’re going to release a Kindle that supports color e-books, Apple could be in some trouble.

Sure, e-ink might be easier on the eyes, but most of us already spend 8-10 hours a day in front of a backlit monitor, so what’s another two while we read a novel?

If Amazon wants to sell me a Kindle they need to take that image of their “fake” e-reader and make it a reality. I’d buy a kindle if it looked like that. Would you?

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio