I’ve spent some time today going back over the Apple Keynote from yesterday and something really stood out to me during theiPad: Year One video—The iPad is exactly what we want it to be. We don’t adapt to it; it adapts to us, and our needs. The way I use it, the way you use it, and the way kids use it all differ significantly. I can’t think of one other device throughout history that’s done that for end users.

Well done Apple.