British Airways has decided that its cabin crew would be more effective if they had their hands on iPads. They’re probably right. If anything, Air transit companies could seriously use more technology to make our boardings a little bit easier.
A press release from British Airways points out that the cabin crew will now be able to have a wealth of knowledge on hand, like customer preferences, travel arrangements, club status, meal requests, and other things that help identify passengers. Instead of paper, it’s now digital.
Our guess is that it’s the company’s way of keeping the plebs back in coach while those first class flyers get pillows and blankets.
British Airways is banking on the fact that the iPads will help in ways that they haven’t even thought of yet. According to Bill Francis, British Airways’ head of inflight customer experience, “The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless. We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”
Imagine that, customers being treated like customers instead of terrorists. What a novel idea.
Can someone get the TSA iPads?