AT&T has released a statement that announces the company has witnessed a 200% increase in iPad activations with the new iPad release. This increase compares this year’s iPad Air launch weekend and last year’s fourth-generation iPad launch. AT&T believes that the jump is because of consumer excitement and (of course) the popularity of AT&T’s Mobile Share data plans. The company also noted that it added the iPad to its AT&T Next upgrade plan, so users can purchase the device for $0 down.
Ralph de la Vega, AT&T Mobility’s CEO, released the following statement:
iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.
These are impressive statistics considering the iPad mini with Retina Display has yet to launch to the public. According to Apple, we will see the smaller iPad launch later this month.
The iPad Air launched this past weekend in the United States, Canada, and a bunch of other countries on November 1st. The iPad features a 9.7-inch Retina Display, 64-bit Apple A7 CPU, and an all new design. Customers have the option of purchasing the device in either a Wi-Fi-only model or a Wi-Fi + Cellular model that features LTE networking.