I know, I know; parodies of Apple’s promotional videos are hardly a new thing, and some are better than others. Ikea Singapore put together one of the better spoofs in recent memory to promote the 2015 Ikea catalog. The video extolls the virtues of the classic paper catalog—its touch controls, its instant loading, its support for multiple users (i.e. bookmarks), and its sharing capabilities. Impressive. I guess I’ll go line up in front of my local Ikea now…

[Photo: David Pettersson/Flickr (CC BY-SA 2.0)]