When you follow a niche like Italian cars, international cricket, or Apple news, you’re going to find yourself in the middle of a lot of nonsense. You subscribe to a handful of “News sources,” and they are tasked with feeding a lot of “News” without much to actually talk about. Sure, there will be a new car, a controversial call from a referee, or a Stevenote a couple of times a year. Outside of that, the sources are left scrambling for things to discuss. The consumer demands content, but there is no actual content to be provided. That’s when the sources manufacture things to write about.

Forty-some weeks out of the year, we’re left dangling in the wind without any worthwhile news. We react by finding a rumor, reporting it, and then spewing it all through the echo chamber that is Apple news. The readers react to it because they are like junkies that have gone a couple hours without a hit from the pipe. They like Apple news, and they’ll take fake Apple news when the real McCoy isn’t available. It is a nauseous cycle of ferocious demand with very little supply to speak of.

I try to provide content that is actually interesting. I don’t always succeed, but I believe I am ahead of the game. I’m ahead because I recognize and acknowledge the bullshit that goes along with my job. I’m in doubt that the majority of Apple writers can say this about themselves.

I respect you, and I try to respect myself. I promise that I will work my hardest to give you quality articles with the absolute barest minimum of bullshit.

Photo Credit: dynamosquito

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