Apple And Vevo Team Up To Stream iTunes Festival Live From SXSW

Just when you thought you would have to wait to watch your favourite iTunes Festival act finish their sets before you could view the performance online, Apple and Vevo strike up a deal to stream the performances live.

“From Tuesday, March 11 – Saturday, March 15, Vevo iOS and Apple TV viewers, as well as Mac Safari users (go to at 10pm CT tonight), can crank up the action and be part of rock, pop, hip-hop, and country concerts – each night’s program offers three star acts.”

You need a Vevo account and an iOS device but all performances will be streamed starting with tonight’s bands: London Grammar, Imagine Dragons, and Coldplay.