There is, however, a Twitter page for iTunes trailers.
Why the @apple page remains defunct is a mystery. Then again, what kinds of things would the most secretive technology company in the world Tweet about? “Working on something super-confidential, bbl”?
Another theory is that Apple has created the account to prevent a cybersquatter from masquerading, potentially sending fake Tweets (and false information) to thousands of people.
While waiting for Apple to utilize their Twitter account, us here at Macgasm put together a braintrust on ways Apple can improve their social media initiative. Here’s what we came up with:
- Use Facebook and Twitter for press releases. This can prevent Tweeps and other Internet denizens from dispelling false information.
- Create a Twitter account for every Apple product and post tips, tricks, and how-to’s. (Kind of like the ones displayed above the Genius Bar in Apple retail stores.) And with the advent of HootSuite, you only need one person for the job.
- Give Steve Jobs a formspring.me account. Kidding.
- Webcast their own media events, so more people can watch product announcements. It’ll make all those bloggers shut up and listen for once, too.
- Social media can be used to promote services and products most people haven’t heard of, such as their business team, MobileMe and in-store special events.
There’s a myriad of ways Apple can share info with their loyal fanbase and still maintain secrecy. They have received a lot of criticism for their lack of transparency, and becoming involved with social media would be a small gesture towards this.
But until that day, I’ll stick with Fake Steve Jobs.