New iTunes Festival Moments Video Tells You Everything You Need To Know About The Ethos At Apple

What drove you to make the switch? A few of you have been around since the beginning, some have found their way here after a long tumultuous relationship with the other platforms. For me, there was a moment when I realized the ethos at Apple resonated with how I viewed the world. It could be real, it could be perceived, but I couldn’t help but shake the idea that the people at Apple aren’t focused on the computer or phone you’re using first; instead, Apple’s focused on enhancing your life, making things easier so you have more time to enjoy the things you love doing, like discovering new music.

Consequently, Apple just happens to sell a lot of products because of it. It’s what makes Apple Apple and Samsung Samsung.