It probably shouldn’t come as a real shocker that Apple’s still pumping out the print ads for their phones. Despite print media being “dead,” there’s still a couple cavemen who pick up tree-born magazines. Apple’s first iPhone 5s print advertisement is making the rounds in The New Yorker, Sports Illustrated, and Entertainment Weekly.

Our good friend Jordan Golson over at MacRumors has the details. The Ad Reads:

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.

Touch ID. Only on iPhone 5s.

Golson also points out that other co-branded ads are appearing for Verizon and Sprint. If you want to check out the advertisement in all of its glory, check out the MacRumors post, slackers.