Cowen Raises Apple Target Price To $102 From $90

Just a day after UBS analyst Steve Milunovich praised Tim Cook as Apple CEO and set an AAPL target price of $100, analyst Timothy Arcuri of Cowen & Company, a banking services company, has upped Apple’s stock target price to $102. Previously, Cowen had Apple at a $90 target price, a number that has already been shattered as the company has been trading around $92 this week.

Because of Apple’s recent 7-for-1 stock split, Arcuri believes that Apple could move from the NASDAQ to the Dow Jones Industrial Average, a somewhat exclusive market consisting of only 30 American companies. Some of the companies that trade in the Dow include AT&T, Microsoft, and Intel.

On the new product side of things, Arcuri believes that Apple will debut the “iPhone 6” later this year. He has said that this device will give the company an even bigger boost than the iPhone 5 did back in 2012, partially due to more widespread LTE access. When the iPhone 5 launched in September 2012, Apple saw first weekend sales of 5 million units and quarterly sales of 26.9 million iPhones, a 58% increase from the year before.

He also went on to state that Apple’s price-to-earnings ratio is about the same now as it was when the iPhone 5 launched, however, the analyst believes that Apple has a “more loyal user base” and more “product mojo” this time around. The price-to-earnings ratio, or p/e, is a company’s share price compared to its earnings per share.

Additionally, Arcuri believes that, after talking to Apple’s supply chain in China, the company will have key components for 100 million next-generation iPhones before the end of 2014. To Arcuri, this means a massive holiday 2014 season for the company.

Finally, Arcuri commented on the “iWatch” saying that he believes we’ll see the device hit shelves this fall, and that the device will sell 10 million to 20 million devices before the close of 2014. He predicts that the device will have an average price-point of $200-250.

But…but…Apple is doomed!

Andrew is a geek, Apple enthusiast, blogger and coffee lover from Chicago.