In a move to gain more feedback, Apple is expanding its user base of the the OS X Mavericks beta to Apple Store employees that work the floor, and those that are behind the Genius Bar.
This is the message that the employees received from the corporate types:
You are invited to participate in the pre-release OS X Mavericks seed program. Participation, including submitting feedback, is completely voluntary and not an expectation of your job. If you accept, we will provide you with a pre-release version of OS X Mavericks to install and use. You will get to preview all of the exciting new features like iBooks, Maps, Calendar, Safari, iCloud Keychain, Multiple Displays, Notifications, Finder Tabs, Tags, and much more! You should use OS X Mavericks only your personal computer and on your personal time. Apple will provide you with ways to submit feedback on your experiences with OS X Mavericks, should you choose to do so. Apple also asks that you use future builds of OS X Mavericks as they are made available. The responses from prior seed programs have been overwhelmingly positive. Thank you to everyone who participated!
This isn’t the first time that Apple has pre-released beta software to Apple Store employees. Apple did the same thing a month before OS X Mountain Lion came out to the public.
Apple gets feedback from people that really know their products, and Apple Store employees get to try out the OS early and learn more about it before its release to the public in the fall. Really, it’s a win-win.