Apple, according to reports from Forbes, has just donated $500,000 to the anti-poverty initiative SF Gives.
The Cupertino, Calif.-based tech giant joins a list of 15 corporate contributors that includes Google (GOOG), LinkedIn (LNKD), and Zynga (ZNGA). Launched in early March, SF Gives is the brainchild of Salesforce.com (CRM) CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point. The goal: have 20 businesses contribute $500,000 each, or $10 million total, to fund local charitable programs.
It’s a fantastic idea. Everyone else on that list should get a virtual high-five for giving back to the community and trying to make a difference.