Towards the end of Apple’s WWDC keynote, Apple CEO Tim Cook announced that Apple would be airing a new commercial that focuses in on Apple’s values. The commercial gives a bit of insight into Apple’s philosophy on making products that truly change people’s everyday lives.

The commercial also shows how Apple is sticking to its philosophy of not filling the marketplace with unnecessary products, but that it works to perfect its current line of devices. The commercial ends with Apple highlighting its famous signature “Designed By Apple In California.”

The commercial will be run on television tonight, though it’s available for immediate viewing on Apple’s website.

This commercial reminds me of Apple’s 1983 “The Crazy Ones” commercial. This commercial, like the one Apple aired today, didn’t promote a specific product. However, it promotes Apple’s core values as a company and its dedication to making great products.