Samsung’s no stranger to targeting its competitors in its advertising. In the company’s new ad, it chose to take a little shot at everybody.

The new commercial rotates through a few different interactions between Galaxy Pro users that talk to some owners of the iPad, Microsoft Surface, and Kindle. The conversations range from making fun of how similar the Surface is to a laptop, to a Galaxy user touting their device’s pixel count over Apple’s “retina thingy”.

You can watch the complete ad below: