Apps come and go quite a bit on the Apple TV. One day it’s a Beatles app that lets you watch the fab four’s first U.S. TV appearance, and another, like today, it’s an app to watch Apple’s first stateside iTunes Festival during South by Southwest.

You have to win to get in, but if you manage to walk away without tickets, you’ll be able to watch Band of Skulls, Soundgarden, Imagine Dragons, and others directly on your Apple TV. You can also download an app for your iOS device from the App Store for free.

The SXSW iTunes festival runs from March 11th until March 15th.