Thursday, film and video post-production software company Avid
released Avid Studio for iPad. Currently available for $4.99 (introductory price, soon to be $7.99), it's a clear competitor to Apple's iMovie for iOS (which is also available on iPhone).
This mimics Avid's "big boy" competition in the world of fully-fledged professional post software on the desktop. Since the release of FCPX, many editors have gone back to their Avid roots with programs like Avid's Media Composer.
The goal here is clear: show existing Apple customers how great Avid's products are, and hope ... more