Worth Reading: ‘The Forgotten Shores Of App Store Pricing’

Jason Snell—my former colleague at IDG who now writes at Six Colors—took a look at some of the factors at play that contributed to the outrage over the $2 expansion pack to the iOS game Monument Valley:

“But amid the Twitter counter-outrage [against complaints about the price], a few people were quietly making an unpopular point: This story isn’t just about ungrateful masses not appreciating the work that developers do. It’s about the expectations (misguided or not) of App Store customers.

I think one can believe that people writing punitive one-star reviews of Monument Valley are acting like entitled babies while also pondering whether this entire situation could have been handled differently.”

It’s a good, analytical piece that examines what Ustwo, the developer behind Monument Valley could’ve done to avoid this whole controversy, and it’s a solid read.

We live in a world of inexpensive, instant gratification—of free (and legal) music streaming, free OS updates, and dirt-cheap apps. It’s great for users in many respects, but it makes life tough for developers, and a $2 fee to unlock additional levels really shouldn’t be something we should have to debate. It’s two bucks. But it’s the world we live in, for better or worse.

Nick spends way too much time in front of a computer, so he figures he may as well write about it. He's previously written for IDG's PCWorld and TechHive.