Apple’s iTunes Dubbed Favorite Video Streaming Service

| Wednesday, August 7th, 2013

Apple has once again found itself at the top in a new customer satisfaction survey for mobile media and entertainment websites and apps. The company’s iTunes service has been found to be the United States’ favorite video streaming service, according to the survey, which was conducted by ForeSee.

The survey is the 2013 Mobile Satisfaction Index: Media and Entertainment Edition. Consumers were asked which of the 22 video services included in the study were their favorite. Some of these included, HBO Go, Netflix, Amazon Instant Video, and HuluPlus. Apple made the top of the list, scoring 80 our of 100 points.

HBO Go and Netflix tied in second place, having each scored 79. The average score for services was 78, while Hulu Plus scored 75.

According to ForeSee, “iTunes is the de facto experience when consumers are using Apple’s iOS platform. The iTunes app comes pre-installed on iPhones and iPads. It is a significant market advantage that users do not have to elect to download the app. Also, it provides guidance to other content and media apps since the iTunes app’s user experience has become the standard for how other apps look, feel, and behave. Millions of consumers then actively choose to engage with iTunes to download content.”

It’s not much of a surprise that Apple’s iTunes is the favorite service. Not only did the service recently reach more than 1 billion podcast subscriptions, in May more than 50 billion unique apps were downloaded through the App Store.

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