IDC has published data that shows that Apple holds just over 25% of global smartphone market share. This share reflects the fact that Apple sold 136.8 million iPhones during 2012. To put this into perspective, in 2011 Apple shipped only 93.1 million iPhones. This gives Apple a 46.9% increase in shipments over the 2011 calendar year.
Even though Apple’s numbers look pretty good on paper, other companies are catching up or exceeding Apple’s growth. Samsung shipped 215.8 million devices in 2012 compared to just 94.2 million in 2011. This gives them an increase of 129.1%, which is pretty insane if you ask me. Samsung currently owns 39.6% of the smartphone market.
Smaller brands like Sony, Huawei and ZTE also gained a bit of marketshare with 55.6%, 89.5% and 48.4% gains, respectively. Sony currently owns just 4.5% of the market, while ZTE and Huawei own 4.3% and 4.9%.
On the other hand, companies like HTC, RIM and Nokia continue to lose marketshare. RIM and HTC are tied with just 6.4% marketshare while Nokia owns 6.4%. Nokia lost over half of its smartphone market share in 2012 despite launching the Lumia line of mobile devices, which run Microsoft’s Windows Phone 7 and 8 operating systems. RIM is also attempting a comeback later this month with Blackberry 10.
Image Credit: LJR.MIKE