Kaylie Moise, January 21, 2013
Apple has been working on entering the enterprise market with each new release of iOS, and now Samsung is even joining in. Go figure. Samsung has released a new commercial in an effort to promote the enterprise features of its Galaxy S III and Galaxy Note II, and the commercial even takes the time to bash Apple and RIM along the way, saying neither device is really good for business.
The commercial first aired during the NFC championship game, and though it does show some great business features, the whole thing was a little strange and tried a little too hard to be funny.
This isn’t the first time Samsung has bashed Apple in an ad, and given the ad’s focus on enterprise, it’s not all that surprising that it would include Blackberry as a target. The ad takes a couple of pokes at Blackberry, including saying that it isn’t good for very much anymore, including business.
Apple may be in the lead in many of the world’s top corporations, leaving Samsung with the difficult task of convincing businesses to adopt their devices. One way Samsung could do this is by offering companies big discounts of bulk device purchases, which is something Apple isn’t doing.Follow @macgasm