BMW Executive Says Apple And Steve Jobs Influenced The Automobile Industry’s Love Of White
In recent years Apple has transformed the way consumers think about technology, and the way technology is developed. It’s no secret that Apple has a lot of influence in the world, whether intentional or not (refer to recent court ruling in Apple versus Samsung case). Apple is even starting to influence things beyond the tech world. According to a BMW executive, Apple’s influences have even reached into the automobile industry.
BMW Designworks lead designer, Sandy McGill, says silver has always been the number one color chosen for cars in the United States for the past decade. In 2012, however, this all changed when silver was replaced by white as the most popular color for cars.
McGill attributes this change in color choice to Apple and late co-founder Steve Jobs. While silver remains the color of choice for automotive designers to best show off a car’s styling, consumers are starting to prefer white. McGill says, “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”
By McGills’ logic, we probably have the white iBook to thank for that. I’m not complaining either; the white iBook is iConic.