Joshua Schnell, August 23, 2012
Microsoft has updated its ancient logo to a new, minimal, boxy logo that also happens to look exactly like Apple’s Boot Camp icon. The logo, which has just received its first facelift in 25 years, was created to “accentuate” a new beginning for the company.
The symbol is meant to look and feel like Microsoft’s upcoming Windows 8 release. Jeff Hanse, Microsoft’s General Manager of Brand Strategy, had this to say on Microsoft’s official blog:
[quote]The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.[/quote]
That could very well be the point, but every time I look at the new logo, I don’t see Microsoft. Instead, I now actually see Boot Camp. Apple’s Boot Camp has been around since April 5, 2006. The application is used to assist users in installing, you guessed it, Microsoft Windows on Intel-based Macintosh systems.
Something kinda smells rotten in the state of Redmond, and while it might not be intentional, it certainly looks like Samsung might not be the only copyist company on the block.Follow @macgasm