Rarely-Seen And Very Old 1983 Commercial For Original Mac Was Deemed “Too Self-Congratulatory”
Google software engineer and original Macintosh co-creator, Andy Hertzfeld, took to his Google+ page on Thursday and posted a vintage, rarely-seen 1983 commercial that was created in the months leading up to the fall launch of Apple’s original Macintosh.
The commercial, created by ad company Chiat-Day, was deemed by Apple to be “too self-congratulatory” and as a result was never aired publicly, though it was used in some promotional materials sent to dealers, according to Hertzfeld.
The commercial features members of the original Macintosh team that helped to create the personal computer revolution alongside Steve Jobs and Steve Wozniak. In addition to Andy Hertzfeld, it features other Apple greats like Burrell Smith (hardware engineer), George Crow (Manager of Analog Design), Bill Atkinson (Apple Fellow), and Mike Murray (Marketing Manager).
The guys in the commercial talk about how they designed the Macintosh because they wanted one for themselves and nothing like it was available. They discuss how great it is and end with Hertzfeld saying, “We were just trying to make something incredibly great, and I think we did.”
What do you think? Is the commercial “too self-congratulatory”?