Teenagers seem to have a real love affair going with Apple products these days. According to a survey of 5,600 American teenagers, conducted by Piper Jaffary, a whopping thirty-four percent of teens currently have an iPhone, and forty percent of those who don’t will be looking to buy one in the next six months.
[quote]The percentage of teens who own an iPhone rose to 34 percent from 23 percent in fall 2011, and 17 percent in spring 2011. Meanwhile, the percentage of those who hope to own one rose from 38 percent and 37 percent during the same time periods. The likely driver of those increases: The cheaper iPhone 4 and 3GS.[/quote]
The love affair didn’t end with the iPhone either. Eighty percent of students who were looking to buy a tablet at the time of the survey indicated that they planned on buying an iPad.
The parallels between Apple for this generation and Microsoft during my adolescent years is pretty astounding when I think about it. I’m not saying the companies will follow the same trajectories, actually far from it, but the students today are likely going to be Apple customers for life. All of those IT pros hocking Microsoft products at the highest ranks will eventually be replaced by this generation of Apple lovers. If that’s the case, Piper Jaffray’s estimates of a $1000.00 Apple share in the next couple of years could be conservative.
Something tells us that iBooks textbooks for the iPad is just the tip of the iceberg when it comes to Apple’s interactions with the students of today. The next couple of years are going to be plenty interesting in the education sector.
Via: All Things D