Oink, the relatively new check-in everything application from Kevin Rose’s Milk team, is shutting down the application and service. We can’t say we’re entirely surprised either. No one really seemed to use it.
Despite having an enormous launch that saw the company reach 100,000 downloads in just three weeks, Oink just slowly lost traction with its users.
Here’s a case in point: juse four people I actually know in real life were on the Oink network, and two of them live in different cities. That kind of usage, from a service that bases its business model on letting you know what’s happening around you, just isn’t going to be successful unless it explodes in users.
Kevin Rose told All Things D, “We started Milk Inc. (the company behind Oink) to rapidly build and test out new ideas. Oink was our first test and, in preparing to move onto the next project, we’ve decided to shut it down to help focus our efforts.” Clearly that’s PR speak for “no one was using our application, and it’s not profitable.” Had Oink been profitable, there’s no way they would be closing down the application and service so quickly. It just wouldn’t happen. Don’t let the PR speak fool you; Oink was a major disappointment.
Maybe our own Josh Wright was on to something when he created our post header image (above) back on December 7, 2011.