Apple’s January event is fast approaching and the rumors have begun. Some people are saying Apple will announce a TV, some say the iPad 3, some the iPhone 5, and some even say free devices for everyone. Obviously, it’s none of the above. However, Clayton Morris, who back in December reported on Ken Ray’s Day 6 show that an Apple event was happening this month, might have some actual facts from undisclosed sources. Here they are:
- This event will focus on iTunes University and Apple in education.
- The event will be in New York rather than in the Silicon Valley because New York is more centrally located for textbook publishing.
- This initiative has been in the making for years.
- The announcement will be small in size but large in scope: a big announcement in a demure space.
- At least two large project announcements as they relate to Apple in education.
- Steve Jobs was intimately involved with this project before his passing. He gave a hat tip to the textbook side of this project in the Isaacson biography.
- This will not be a hardware-related announcement.
What else do you think we can expect at this event? Let us know in the comments.
Source: Clayton Morris
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The obvious thing would be textbooks and innovations in textbook distribution.
But I don't really see this happening internationally; Germany for example has very different/restrictive rules for book publishing and sales than the rest of the world and you can bet that publishers and authors will not back-down from their ridiculous prices anytime soon.
Maybe it's about software, too. Something like a seamless solution for making presentations, distributing scripts and creating audiovisual recordings of lectures.
Or even steeper discounts on Apple products for educational customers.
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Like'Small in size but large in scope' I hope this will solve the textbook crisis that's been going on for decades.
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LikeI've heard before that Jobs was interested in innovating the university/college textbook industry. I stopped buying text books in my third year. That was my solution. His might be better, but it won't be cheaper.
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