Samsung’s new ad mocks iPhone users. Rather well, too.

Samsungs new ad mocks iPhone users. Rather well, too.

If you watch Samsung’s new TV commercial that mocks those dillweeds who stand in line for 72 hours waiting for a new iPhone and you don’t chuckle, you might wanna loosen up a bit. Cause it’s pretty funny.

We came across this little gem on Cult of Mac (a website that loves any story that makes Mac users look stupid or brainwashed): The Samsung ad dramatizes hipsters lined up around the block in New York and San Francisco waiting for a chance to get a newly released iPhone. Though there’s excitement over the new phone’s release, doubt and dissent is brewing among the faithful (including one girl who says “If it looks the same, how will people know I upgraded?” which, of course, was the question at the forefront of all our minds during Tim Cook’s keynote in October). The lobotomized iPhone-loving sheep then notice people nearby who also appear to be hipsters (except, maybe, 5 years older and with jobs) using the Samsung Galaxy S II. Jealousy and pettiness ensues, Samsung users aloofly enjoy their phones and go about their business while “The Rest of Us” become agitated and uncomfortable with the possibility that maybe they’re not buying the right phone.

As usual, Samsung forgets to mention a few small details. For instance, the commercial boasts the “massive” size of the Galaxy S II’s screen versus the iPhone’s (4.5-inch versus 3.5-inch), but forgets to mention the iPhone has a higher resolution display. On the other hand, their jab at the iPhone’s “sketchy” battery life was a bullseye, so fair play to Samsung.

It’s pretty funny, but it reflects one thing that a lot of people forget: The Apple users that non-Apple users make fun of are the same Apple users we make fun of. Wait in a line for 9 hours to get a phone, and I’m gonna make fun of you. It’s the circle of life.

Source: Cult of Mac

We're testing out a new service called Spread.Us. Help us share our stories!

About Corey Tamas

Corey has been been a tech journalist with a focus on Apple since 1998 and has written for The Loop, MacHome magazine, and as games contributor for The Mac Bible, and co-hosts the iGame Radio Podcast. He works as a corporate consultant and professional musician in Ottawa, Ontario.

View all posts by Corey Tamas
Post comment as twitter logo facebook logo
Sort: Newest | Oldest

You actually believe that, do you?
Not a bad Reality Distortion Field™ the Android makers have there, not bad at all.

...you seem unnecessarily angry at something I didn't even say. O.o

I don't think the iPhone is going to fail any time soon. I'm pretty sure it'll enjoy continued success for quite some time. All I was saying is that Android has more devices out there right now. Feel free to look up the numbers. And because Android is more popular now, it wouldn't surprise me if developers started focusing on Android before iOS as they would reach a bigger market. But I don't think it would be reasonable to expect them to completely drop development for iOS. And you do raise a good point in that it's more profitable to develop for iOS.

I think there are a lot of valid fears developers have regarding Android. But that hasn't stopped people from buying Android phones at an insane rate. The market is there, so I think it's reasonable to assume the development focus would shift to the bigger market in time.

The fat one eating chips and drinking soda in the backgorund

We watched the un-cut version.
My apologizes.

4.5 in is way too much for me. It just doesn't fit well into my hand. I mostly use wi-fi for data. What gives for 4G if networks collar you with their stupid little "data plans"? You will just waste your plan faster, that's all.

Sorry apple nerds. Samsung has the better phone. Apple, however, is an incredible marketing company. Apple probably has the best marketing scheme ever. Since they buy hardware from Samsung/LG and software products (SIRI). Just hype really. Received my Galaxy S2 a few days ago. I already had a Samsung HDTV. Next on the agenda is the Galaxy Tab. Sorry just can't be a sheep. Samsung is a hardware company. I will go with the hardware company vice the marketing company.

Source: Former apple nerd.

Apple is a hardware company, too, they just choose not to manufacture everything they do themselves. This concept is called outsourcing. Do you actually believe that everything inside a Samsung phone is made by Samsung?

Oh, and I just disputed the claims you made.

who cares what other people think. you are just pathetic.

I have trouble understanding what you mean by "from the outside" and "from the inside", please explain.

I don't think Apple mocked people who bought a PC in their ads.
They specifically mocked—and sometimes showed the strengths—of the PC, not its users. They tried to convince users who were thinking about buying a Mac because they were frustrated with Windows.
That's a fine difference, but an important one nonetheless.

Proof.
Show me examples beyond a developer limiting the use of a game to faster hardware.

I don't think fragmentation means what you think it means...

I have an iOS device and a Android device and although customization out of the box is kind of nice, the iOS app store beats the Android Market hands down.  Android apps appear outdated to their iOS counterparts.  That's of course when they both have the same apps.  For the most part iOS has way more games in quantity and quality.  I'm big on the games so I prefer my iOS device.  Also iOS tends to get most apps earlier than Android such as Netflix, Teamspeak, Procon, and others.  It also gets updates faster.  Look at Android Facebook vs iPhone facebook.  Android is basically still running last generations facebook for iOS.

I'm sorry but power isn't everything.  My Android has a dual core processor clocked at 1.0GHz and 1GB of RAM far outdoing my iOS device however I find practically nothing to actually utilize that power.  I can maybe slap a few more widgets on my home screens but it's nothing that will entertain me for more than a few days.  For me the Apps are everything so for now iOS wins in my opinion.  Each to their own though.  I say pick whatever device makes you happy.  Best idea is to play with both and see which one you'll get the most out of. 

This is very true. iOS tends to have the better version of almost any given app. But that's because iOS was the platform of choice, so you would be silly to develop something else first. But now Android is far ahead of iOS in sales. I think we'll see a shift in this down the line and developers will start to focus on an Android release first and foremost.

There's no doubt that the Galaxy S2 blows any iPhone away with all of its awesome customizable features like live wallpapers, widgets, multiple keyboards, etc. It's really quite charming. However, aren't these things really window dressing or peripherals? Is it possible for any Android OS (which is open and fragmented) to be as solid as iOS (which is closed and streamlined)? Isn't it somewhat of a negative that Samsung releases phones at such a rapid rate? For example, At the end of September, Samsung released the Galaxy S2 with Gingerbread in the US; and this December, they'll release the Galaxy Nexus with Ice Cream Sandwich, thus making the GS2 out of date.

I don't think it's fair to say Android is necessarily bad because it's open and iOS is good because it's closed. Android is certainly fragmented. It would be a lie to say it isn't. But fragmentation is a consequence of the open freedom and customization and choice that you have with Android in both hardware and software. Android isn't bad because it's fragmented. iOS isn't bad because it's closed. The truth is, Android is good because you have a lot of choices and freedom, but that comes with the consequence of fragmentation, and iOS is good because it's closed and streamlined and everything works in a more predictable way, but that comes with the consequence of being limited. One isn't the clear winner. It's a matter of personal taste. They're both great in different ways.

Double post. Sorry.
But it is indeed ridiculous how fast they come out with new phones. Nobody is going to buy a new phone every 2 months. I have no idea why they do that. But I also think it's absurd that there are new cars every year, that sports games can be released every year, and that apparently everyone needs another iPhone because you can talk to it. It's all a little nuts. So just buy something, stop watching so many commercials, and be happy with what you have. That's about all we can do.

Even though I laugh at people standing in line for iPhones and iPads for days, too, I thought this commercial wasn't worth the film it was taped on.
It, once again, exemplifies Samsung's ignorance:The way the Samsung hipsters WOW the waiting crowd is with hardware features and hardware features alone.They still haven't understood that it is about more than this.Also:Yes, people wait in line to get the newest Apple gadget, are you jealous Samsung?

Apple did one about Samsung and the lineups of people waiting for 72 hours to buy a Galaxy S2.

I wonder what the ever-growing community of iOS developers - who have an investment to protect - thinks about this?