European Newspapers share concerns with Apple’s subscription model

| Tuesday, February 8th, 2011

Apple’s still managing to make headlines based on their new subscription model. Which, if we can point out, hasn’t officially been released, or talked about publicly yet.

So, keep in mind that most of the complaints could be based on speculation or misinformation. While we have no doubt that Apple’s been discussing the new “Daily” type model with a select group of publishers, it’s hard to believe that they’re out pitching their idea to middle of the pack publishers.

But, that hasn’t stopped The European Newspaper Publishers’ Association from throwing their hat in the ring with the rest of the publishers to complain about where Apple’s headed with their subscription model.

The arguments being made by The European Newspaper Publishers’ Association (ENPA) aren’t particularly new. The association has made it known that they are not particularly fond of Apple trying to take a slice of the pie, while restricting access to “free” editions of their newspapers.

In a statement made by the ENPA, the associations places large emphasis on the delivery mechanism of iTunes, and Apple taking a 30% delivery commission of their new age newspaper.

While that may be the case, the real ENPA worries seem to be financially motivated and advertising related. The BBC is reporting that the EPNA is worried that they’ll lose access to “subscribers’ personal information” including details on age, sex, and location. We’ve known about this for a while now, and countless other publications have already voiced their opinion publicly.

The hilarious thing about the complaint is that it wouldn’t be all that difficult to get readers to take an opt-in survey. Instead, these newspaper and magazine publishers want Apple to hand over your information, so they can show it to advertisers. It wouldn’t surprise me if they’re also hoping to sell your information to marketers.

Article Via BBC News

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